The visual use of Metaphor: Visual metaphors have always made audiences go in awe and when used right it’s worth it. Use visual metaphors which are relate able and obvious. Find hidden visual meaning in an object or idea and incorporate that into your Ad design. Do not compare or relate your ad to sensitive ideas.
Surrealistic Designs: Compliment your ad with minute details of surrealistic design. Abundant details in an Ad leaves nothing to imagination. The exaggeration used in surrealism is the element taking us a ride to imagine further.
Optical Illusion: Optical illusion used in Ad makes it memorable and engrosses the audience’s mind in your Ad for a little too long; here you have almost achieved your goal!
Simplicity: Over use of chunky designs will make your ad confusing and you won’t be able to convey your message either. The audience will never stop to take a look to analyze a complicated ad; this does not mean you can include extravagance. A simpler idea is always easy to digest.