2,173 ViewsToday, many online marketers are dependent on Google AdWords to get instant results. Any minor changes in the Google algorithm can impact their businesses. Google has made a historical change to its AdWords algorithm that will not only impact organic search but also the paid search results. Google says that the new design will enable users…
1,845 ViewsBusinesses have become very aggressive in their marketing strategies with various digital media platforms. Cost per click (CPC), click-thru rate(CTR), cost per action (CPA) and cost per lead (CPL) have become the yardsticks to measure the success rate of any digital campaign. Although these terms relate to the success of digital campaigns, there are…
1,632 ViewsWith Facebook and Twitter are personalizing their content to target a tailored audience, Google is not left behind. The search engine giant has forayed into the identity-based targeting with the introduction of ‘Customer Match‘ in Adwords. The new feature will allow advertisers to upload a list of emails into Google Adwords and allow them…