Google Brings In Historical Changes To Paid Advertisement Algorithm
Today, many online marketers are dependent on Google AdWords to get instant results. Any minor changes in the Google algorithm can impact their businesses.
Category PPC adwords
Some Traditional Marketing Tricks That Can Help You Increase Sale
Businesses have become very aggressive in their marketing strategies with various digital media platforms. Cost per click (CPC), click-thru rate(CTR), cost per action (CPA) and cost per lead (CPL) have become the yardsticks to measure the success rate of any…
Google Joins Race with Facebook and Twitter By Adding Identity-Based Targeting Feature ‘Customer Match’
With Facebook and Twitter are personalizing their content to target a tailored audience, Google is not left behind. The search engine giant has forayed into the identity-based targeting with the introduction of ‘Customer Match‘ in Adwords. The new feature will…
