google-adwords

Google Brings In Historical Changes To Paid Advertisement Algorithm

382 ViewsToday, many online marketers are dependent on Google AdWords to get instant results. Any minor changes in the Google algorithm can impact their businesses. Google has made a historical change to its AdWords algorithm that will not only impact organic search but also the paid search results. Google says that the new design will enable users…

Marketing

Some Traditional Marketing Tricks That Can Help You Increase Sale

357 ViewsBusinesses have become very aggressive in their marketing strategies with various digital media platforms. Cost per click (CPC), click-thru rate(CTR), cost per action (CPA) and cost per lead (CPL) have become the yardsticks to measure the success rate of any digital campaign. Although these terms relate to the success of digital campaigns, there are…

Google Joins Race with Facebook and Twitter By Adding Identity-Based Targeting Feature ‘Customer Match’

331 ViewsWith Facebook and Twitter are personalizing their content to target a tailored audience, Google is not left behind. The search engine giant has forayed into the identity-based targeting with the introduction of ‘Customer Match‘ in Adwords. The new feature will allow advertisers to upload a list of emails into Google Adwords and allow them…

Advertising Secrets Revealed: 360 Degree Marketing Approach Is The Need Of The Hour

626 ViewsBusinesses today are facing new challenges and a lot of organized competitors. Every competitor strives and also succeeds in giving the best to its customers. It is the right time to break the queue and move ahead with minimum effort. Riviera Global is an innovative, creatively-driven agency that offers integrated multi-disciplinary advertising services which enable…